Masterclasses

Claude In Action - hands-on in half a day

The fastest way in. A hands-on, half-day masterclass for senior leaders who want to stop reading about AI and start using it. Bring a laptop, leave having built and shipped something real - with frontier AI, guided every step of the way.

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From the AI Agent Masterclass Series

What you'll do

Build, don't watch

This isn't a talk. You'll work hands-on with Claude and ship real things in the room - not watch someone else demo.

Grounded judgement

See what today's AI is genuinely good at, and where it isn't - so you can make confident calls back at your desk.

Take it home

Leave with practical workflows, prompts and habits you can use the very next morning.

Upcoming sessions

Claude In Action masterclasses are open for booking in Abu Dhabi and Dubai, plus a new Claude Design & Code masterclass online for non-coders. Each one is hands-on - you build rather than watch a demo. The AI Agent Masterclass Series runs alongside them - a half day on Yas Island on 10 October then a month of weekly coaching, or six weeks fully online from 17 October, with your own AI agent set up before you start.

Want the half-day masterclass in the room instead? We run these in London and across Europe as well as the Gulf, and we're happy to come to you. Tell us where you are and we'll sort a date.

Already delivered

Twenty-six public masterclasses across Abu Dhabi, Dubai and online since June 2026 - alongside private board briefings and executive programmes for banks, a building society and finance academies across the UK, UAE, Qatar, Oman, Bahrain and Saudi Arabia. Every session has its own page - see them all.

Sat 20 Jun 2026Claude In Action MasterclassAbu Dhabi
Sun 21 Jun 2026Claude In Action MasterclassDubai
Wed 1 Jul 2026Claude In Action MasterclassAbu Dhabi
Wed 1 Jul 2026AI Agent Masterclass SeriesOnline
Sat 4 Jul 2026Claude In Action MasterclassAbu Dhabi
Sat 4 Jul 2026Claude Code MasterclassAbu Dhabi
Sun 5 Jul 2026Claude In Action MasterclassDubai
Sun 5 Jul 2026Claude Code MasterclassDubai
Sat 15 Aug 2026Claude In Action MasterclassAbu Dhabi
Sat 15 Aug 2026Claude Code MasterclassAbu Dhabi
Sun 16 Aug 2026Claude In Action MasterclassDubai
Sat 5 Sep 2026Claude In Action MasterclassAbu Dhabi
Sun 6 Sep 2026Claude In Action MasterclassDubai
Wed 9 Sep 2026Advanced AI Agent Masterclass SeriesOnline
Sat 19 Sep 2026Claude In Action MasterclassAbu Dhabi
Sun 20 Sep 2026AI Agent Masterclass SeriesDubai + online
Sun 4 Oct 2026Claude In Action MasterclassDubai
Mon 5 Oct 2026Claude In Action MasterclassAbu Dhabi
Sat 10 Oct 2026AI Agent Masterclass SeriesAbu Dhabi + online
Sun 11 Oct 2026Claude Design & Code MasterclassOnline
Mon 12 Oct 2026Claude In Action MasterclassAbu Dhabi
Tue 13 Oct 2026Claude In Action MasterclassDubai
Sat 17 Oct 2026AI Agent Masterclass SeriesOnline
Sat 24 Oct 2026Claude In Action MasterclassOnline
Sun 25 Oct 2026Claude In Action MasterclassDubai
Mon 26 Oct 2026AI Agent Masterclass SeriesOnline

Who it's for

Senior leaders, executives and board members who want a fast, practical, no-jargon introduction to using frontier AI themselves. No technical background needed. If the masterclass leaves you wanting to go deeper, it's the perfect on-ramp to the six-week Executive Programme.

Questions

Things people ask us

What is the Claude In Action masterclass?

A hands-on, three-hour session where senior leaders learn to put Claude to work on real tasks, not just chat with it. You'll set Claude up as a daily assistant in Claude Cowork, let it loose on multi-step tasks as an agent, and build a working dashboard with Claude Code in the room. It's led by Ewan MacLeod and Holly Joint, and runs in Dubai and Abu Dhabi, and on request in London and Europe.

Do I need to be technical?

No. The masterclass is built for executives who have never written code. Everything is done in plain English, and we build alongside you step by step. If you can use email and a spreadsheet, you'll be fine.

What do I need to bring?

Your own laptop - Mac or Windows - or an iPad, with the Claude app installed and a Claude Pro subscription. We don't provide devices or accounts on the day, so please come set up. We send setup instructions beforehand so you arrive ready to build.

How much does it cost, and does that include VAT?

AED 787.50 per person, which includes 5% UAE VAT (AED 750 plus VAT). Seats are booked through Luma, and each session is capped at 15 people so everyone gets hands-on help. If your company is paying, we can invoice it directly - get in touch before booking.

What if I book and then can't make it?

Get in touch as soon as you know, at [email protected] or on WhatsApp, and we'll find a resolution that works for you. The same applies to the agent course.

What will I actually be able to do afterwards?

You'll leave able to use Claude as a working assistant that handles admin and drives projects, hand it multi-step tasks and check its work, and build a simple dashboard or app from scratch. You also leave with the workflows, prompts and habits we use ourselves every day.

What's the difference between Claude, Claude Cowork and Claude Code?

Claude is Anthropic's AI assistant; Cowork and Claude Code are two ways of letting it act rather than just chat. Claude Cowork works on your files and tasks from the desktop app, like a colleague handling your admin and research. Claude Code builds software - dashboards, tools and small apps - from plain-English instructions. The masterclass covers both.

I'm busy. Is a three-hour class really worth it?

Yes, if the three hours are spent building rather than listening. You leave with an assistant set up on your own laptop and workflows you can use the next morning - most people win the time back within the first week. It's the shortest route from "I should really look at AI" to actually using it.

I already use ChatGPT. What will I learn?

How to move from chatting with AI to having it do the work. Most regular users are asking questions and copying answers; the masterclass shows you how to connect Claude to your files and tasks, hand it multi-step jobs and build tools with it. It's the difference between a clever search box and an assistant.

Can several of us book the same public session?

Yes, and group rates are available - get in touch at [email protected] or on WhatsApp before booking and we'll give you the details. Colleagues often come together, and it helps to have someone to compare notes with afterwards. For larger groups, a private session tailored to your organisation may suit you better. Companies can pay by invoice.

See all questions →  ·  Something else? Email Ewan or WhatsApp us.

Want it for your leadership team?

We run private masterclasses on your date, at your venue, tailored to your organisation's context.

For teams Email Ewan

The masterclass ends with an introduction to AI agents. Here is what people go on to do with their own, in 24 real, anonymised examples.

See 24 examples of what people do with an AI agent→