AI Fluency for Senior Leaders

Real, hands-on AI fluency for senior leaders.

Not another briefing deck. A growing set of ways to actually use today's AI yourself - from a single half-day masterclass to a six-week flagship programme with your own dedicated AI agent.

See upcoming dates→ Explore the programmes↓
Start here
Masterclass
Go deepest
6-week flagship
Where
Online & in person
Backed by
New Era Digital
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Four ways in

Choose your depth

Everyone starts somewhere different. Pick the rung that fits where you are - each one goes a little deeper into doing the work yourself.

01 · Start here Dates open

Masterclasses

A hands-on, half-day masterclass - "Claude In Action". Bring a laptop, leave having actually built and shipped things with frontier AI. We come to you - London, Europe or the Gulf.

Half day · In person · Wherever you are
See masterclass dates →
02 · Go deeper Next cohort 10 Oct

Cohort Courses

Structured, multi-session group courses that build on the masterclass - a guided path through the tools and habits of fluent AI use, learning alongside your peers. The AI Agent Masterclass Series is a half day in the room on Yas Island then a month of weekly coaching, or six weeks fully online - next intakes 10 October on Yas Island and 17 October online.

Half day + a month · Small groups · 10 seats
See the next cohort →
03 · The flagship Now running

Executive Programme

Six weeks with your own dedicated AI agent on Telegram, a private server, and one-to-one coaching with Ewan. The deepest, most personal way to build genuine fluency.

6 weeks · 1:1 · New cohort monthly
Explore the programme →
04 · For your org Bespoke

For Teams

A private programme for a leadership team - your cadence, your context, sponsor debriefs, and a shared baseline of AI fluency across the people who set direction.

Private cohort · Tailored
Talk about your team →
Upcoming dates

What's open right now

The AI Agent Masterclass Series starts with a half day on Yas Island, then runs online each week - we have people in the UK, Europe and the Gulf. Masterclasses run in person and online, and we can bring them to you. Seats are booked through Luma.

Cohort Course · Abu Dhabi + online

AI Agent Masterclass Series

Half day Sat 10 October 2026, Yas Island, Abu Dhabi (venue TBC) · then a month of weekly online coaching · 10 seats

Day one from 10:00 Gulf · weekly evening calls through to 9 November · AED 6,300 (approx £1,285 / €1,505)

Register on Luma→
Masterclass · Online

Claude Design & Code Masterclass · Online

Sun 11 October 2026 · 10:00-13:00 Gulf · remote · 15 seats

Half day, hands-on, for non-coders · AED 787.50

Register on Luma→
Masterclass · In person

Claude In Action Masterclass · Abu Dhabi

Mon 12 October 2026 · 18:00-21:00 Gulf · Hilton Abu Dhabi Yas Island · 15 seats

Half day, hands-on · AED 787.50

Register on Luma→
Masterclass · In person

Claude In Action Masterclass · Dubai

Tue 13 October 2026 · 18:00-21:00 Gulf · Address Beach Resort, Dubai · 15 seats

Half day, hands-on · AED 787.50

Register on Luma→
Cohort Course · Online

AI Agent Masterclass Series · Online

Starts Sat 17 October 2026 with a 90-minute first session · then a one-hour group call every Wednesday evening at 6:30pm · six weeks · 10 seats

Fully remote · AED 6,300 (approx £1,285 / €1,505)

Register on Luma→
Masterclass · In person

Claude In Action Masterclass · Abu Dhabi

Sat 7 November 2026 · 10:00-13:00 Gulf · Hilton Abu Dhabi Yas Island · 15 seats

Half day, hands-on · AED 787.50

Register on Luma→
Masterclass · In person

Claude In Action Masterclass · Dubai

Sun 8 November 2026 · 10:00-13:00 Gulf · Address Beach Resort, Dubai · 15 seats

Half day, hands-on · AED 787.50

Register on Luma→
Executive Programme

Six-week flagship · 1:1 AI fluency programme

Running continuously

Explore→
Masterclass · Elsewhere

Not in the Gulf?

We're not a Gulf-only outfit - we run these in London and across Europe too, and we're happy to come to you. Tell us where you are and we'll sort a date.

Tell us where you are→

Public masterclasses delivered

Eighteen sessions across Abu Dhabi, Dubai and online since June 2026 - every one has its own page.

Sat 20 Jun Claude In Action Masterclass Abu Dhabi
Sun 21 Jun Claude In Action Masterclass Dubai
Wed 1 Jul Claude In Action Masterclass Abu Dhabi
Wed 1 Jul AI Agent Masterclass Series Online
Sat 4 Jul Claude In Action Masterclass Abu Dhabi
Sat 4 Jul Claude Code Masterclass Abu Dhabi
Sun 5 Jul Claude In Action Masterclass Dubai
Sun 5 Jul Claude Code Masterclass Dubai
Sat 15 Aug Claude In Action Masterclass Abu Dhabi
Sat 15 Aug Claude Code Masterclass Abu Dhabi
Sun 16 Aug Claude In Action Masterclass Dubai
Sat 5 Sep Claude In Action Masterclass Abu Dhabi
Sun 6 Sep Claude In Action Masterclass Dubai
Wed 9 Sep Advanced AI Agent Masterclass Series Online
Sat 19 Sep Claude In Action Masterclass Abu Dhabi
Sun 20 Sep AI Agent Masterclass Series Dubai + online
Sun 4 Oct Claude In Action Masterclass Dubai
Mon 5 Oct Claude In Action Masterclass Abu Dhabi

Private & corporate engagements

Boards, executive committees and leadership teams across the UK, Europe and the Gulf. Clients are not named.

Nov 2025 Virtual executive talks on digital banking & payments UAE bank
Dec 2025 Two-day AI & digital innovation training Saudi bank
Jan 2026 Board briefing on AI & cybersecurity Omani bank
Feb 2026 CHRO breakfast briefing: hype vs reality Gulf HR forum
Feb 2026 External faculty, AI & digital transformation Banking institute
Apr 2026 Board session, built live in the room UK building society
Apr-Jun 2026 AI Fluency Programme, first cohort - 8 executives Bank & consultancy
May 2026 Partner masterclass on learning ecosystems Gulf conference
2026 Executive training programmes Finance academy
Upcoming AI fluency programme UK asset manager
In practice

What people actually build

Not demos - real artefacts from real senior leaders, often within the first 48 hours.

A chief operating officer built a live personal dashboard from scratch - calendar, email, health and daily signals in one view - in her first 48 hours.

Debug & patch

Traced an M365 bug returning only 9 of 50+ events and patched the underlying tool to use calendarView.

GTD board

Built a full Projects / Next Actions / Waiting For workflow with drag-and-drop and one-tap capture.

Action

Sent an email end-to-end within seconds of asking - not a prompt-and-copy workflow.

See more in practice→
Your guides

Practitioners, not lecturers

Taught by people who deploy AI in production every day - not a slide deck of theory.

Ewan MacLeod
Ewan MacLeod
Partner

25 years running technology and digital at banks from Nordea to Sohar International, most recently as interim CIO at a UK regulated bank. Now he builds AI agents himself, every day - including the ones participants use.

Full profile →  ·  LinkedIn

Holly Joint
Holly Joint
Partner

A senior executive who has deployed AI across organisations from banks to start-ups - and who went through the programme herself, building her own live dashboard, GTD system and integrations in week one. She co-leads cohorts and keeps everything grounded in the real work.

Full profile →  ·  LinkedIn

Not sure which rung is right for you?

Tell us a bit about your role and what you're curious about. We'll point you to the right starting point - masterclass, cohort, the flagship programme, or something bespoke for your team.

Start the conversation Read the FAQ