AI Fluency for Senior Leaders

Real, hands-on AI fluency for senior leaders.

Not another briefing deck. A growing set of ways to actually use today's AI yourself - from a single half-day masterclass to a six-week flagship programme with your own dedicated AI agent.

See upcoming dates→ Explore the programmes↓
Start here
Masterclass
Go deepest
6-week flagship
Live now
Abu Dhabi & Dubai
Backed by
New Era Digital
Four ways in

Choose your depth

Everyone starts somewhere different. Pick the rung that fits where you are - each one goes a little deeper into doing the work yourself.

01 · Start here Dates open

Masterclasses

A hands-on, half-day masterclass - "Claude In Action". Bring a laptop, leave having actually built and shipped things with frontier AI. Live dates in Abu Dhabi and Dubai.

Half day · In person · UAE
See masterclass dates →
02 · Go deeper Coming soon

Cohort Courses

Structured, multi-session group courses that build on the masterclass - a guided path through the tools and habits of fluent AI use, learning alongside your peers.

Multi-week · Small groups
Register interest →
03 · The flagship Now running

Executive Programme

Six weeks with your own dedicated AI agent on Telegram, a private server, and one-to-one coaching with Ewan. The deepest, most personal way to build genuine fluency.

6 weeks · 1:1 · New cohort monthly
Explore the programme →
04 · For your org Bespoke

For Teams

A private programme for a leadership team - your cadence, your context, sponsor debriefs, and a shared baseline of AI fluency across the people who set direction.

Private cohort · Tailored
Talk about your team →
Upcoming dates

What's open right now

Masterclass seats are booked through Luma - tap through for the exact date, time and to register.

Masterclass · Abu Dhabi

Claude In Action Masterclass

Sat 20 June 2026, 10:00 AM - 1:00 PM GST · W Abu Dhabi - Yas Island · AED 787.50

Register on Luma→
Masterclass · Dubai

Claude In Action Masterclass

Sun 21 June 2026, 10:00 AM - 1:00 PM GST · Address Beach Resort · AED 787.50

Register on Luma→
Executive Programme

Six-week flagship · 1:1 AI fluency programme

Running continuously

Explore→
Cohort Courses

Coming soon

Dates for the first cohort courses are being finalised - register your interest to hear first.

Register interest→
In practice

What people actually build

Not demos - real artefacts from real senior leaders, often within the first 48 hours.

A chief operating officer built a live personal dashboard from scratch - calendar, email, health and daily signals in one view - in her first 48 hours.

Debug & patch

Traced an M365 bug returning only 9 of 50+ events and patched the underlying tool to use calendarView.

GTD board

Built a full Projects / Next Actions / Waiting For workflow with drag-and-drop and one-tap capture.

Action

Sent an email end-to-end within seconds of asking - not a prompt-and-copy workflow.

See more in practice→
Your guides

Practitioners, not lecturers

Taught by people who deploy AI in production every day - not a slide deck of theory.

Ewan MacLeod
Ewan MacLeod
Partner

Interim CIO at a UK regulated bank with 20+ years in banking technology leadership. Advises on AI strategy across the UK and Gulf, and ships AI in production every single day.

Holly Joint
Holly Joint
Partner

A senior executive who has deployed AI across organisations from banks to start-ups - and who went through the programme herself, building her own live dashboard, GTD system and integrations in week one. She co-leads cohorts and keeps everything grounded in the real work.

Not sure which rung is right for you?

Tell us a bit about your role and what you're curious about. We'll point you to the right starting point - masterclass, cohort, the flagship programme, or something bespoke for your team.

Start the conversation Read the FAQ